| Japan: Cosmetics Market Overview |
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| Market Research | |
| Sunday, 08 October 2006 19:23 | |
 Japanese cosmetics manufacturers are highly competitive compared to companies from other Asiancountries. U.S. manufacturers of cosmetics should keep an eye on the Japanese market because it is the second largest market after the United States; a successful product in Japan is very likely to be successful in other international markets. Market Data japanese shipments of cosmetics for 2005 totaled 1,505.5 billion yen (US$13,686 million at 110 yen to US$), a hefty increase of 5.98 percent from 2004, while Japan’s imports of cosmetics increased 1.98 percent to 163.6 billion yen (US$1,487 million). The imports accounted for 10.8 percent of the domestic market in 2005. France and the United States remained the top suppliers; however, cosmetics imports from the two countries decreased to 56.5 percent of total cosmetics imports in 2005, compared to 69.0 percent a year earlier. China ranked a distant third (7.8 percent) after the United States (23.8 percent). Industry sources say that Japanese consumers' interest in beauty and health continues to be high. Best Prospects Skin care cosmetics, such as anti-aging, skin-enlightening and skin moisturizing cosmetics: Japanese consumers are traditionally more interested in skin care than make-up and fragrances. The skin care group accounts for the largest share, a striking contrast to western countries where the make-up preparations have the largest share. Fragrances are believed to relieve some of the feeling of stress. In general, Japanese consumers are fond of light-feel fragrances. Resources & Key Contacts Japan Cosmetics Industry Association http://www.jcia.org Cosmetics Importers Association of Japan http://www.ciaj.gr.jp Cosmetics, Toiletry and Fragrance Association http://www.ctfa.org The American Chamber of Commerce in Japan Committee on Toiletry, Cosmetics and Fragrance http://www.accj.or.jp/ Japan Nailist Association http://www.nail.or.jp Japan Beauty Supply Institute URL: NA Phone: 81/3/3864-4157, Fax: 81/3/3864 For More Information The U.S. Commercial Service in Tokyo, Japan can be contacted via e-mail at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ; Phone: +81-3-3224-5074; Fax: +81-3-3224-5320 or visit our website: www.buyusa.gov/japan Locate the U.S. Commercial Service trade specialist in the U.S. nearest you by visiting http://www.export.gov/. International copyright, AhoyCargo, 2006. All rights reserved outside of the United States.
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