As with good recipes, an export plan needs to include a specific, clear set of directions and to identify every step of the process. You may also need to modify your "recipe" a little, as you gain experience and examine your results.
In general, it can be said that an effective export plan:
Is brief, to the point, and simple.
Has specific goals and objectives.
Is based on facts, not assumptions.
Is developed systematically.
Considers all options at each decision-making point.
Has honestly described limitations, as well as strengths, in your business, your product, and your target market.
There are some general guidelines that can help you get the most out of your export plan:
Track your actual accomplishments, budgets, and schedules against those you put in your plan. Compare the results of your actions with the objectives identified in your plan. Revise your plan as you get new information, gain new experience, and see actual results.
All of these come down to one basic tip: make your export plan a flexible tool that works for you.
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